DLA Piper has assisted TowerBrook in connection with ID UNLIMITED’s acquisition of Jet Sport and NS System
DLA Piper has assisted TowerBrook in connection with ID UNLIMITED’s acquisition of Jet Sport and NS System.
ID UNLIMITED is a European leader in premium equipment personalisation and embellishment services for sports clubs, leagues and global sports brands. The acquisition of Jet Sport marks the first acquisition under ID UNLIMITED’s international expansion strategy since partnering with TowerBrook Capital Partners in April 2026.
Jet Sport is a Danish provider of personalisation and customisation services headquartered in Viborg. Founded in 1971, Jet Sport has more than five decades of experience in textile embellishment and specialises in sportswear and workwear. The company provides screen prints, heat transfers and embroidery to sports clubs, sporting goods retailers, workwear suppliers and industrial clients and employs approximately 140 people.
The transaction strengthens ID UNLIMITED’s capabilities within sportswear, workwear and textile personalisation and expands the group’s presence into the Nordic region.
TowerBrook Capital Partners is a private equity firm focused primarily on transforming services businesses across Europe and North America. TowerBrook has more than USD 30 billion of assets under management and invests through private equity, structured opportunities, growth and impact, and strategic partnerships.
DLA Piper assisted TowerBrook with legal advice in connection with the transaction.
The core transaction team from DLA Piper consisted of Jens Krogh Petersen, Rasmus Stub Haurum, Oliver William Forrester and Mikkel Reiss Overby.