Marketing and consumer law

We advise on aspects relating to marketing and consumer rights such as the spam rules that involve companies’ marketing, consent to collection and use of data and cookies, languages on websites and price marketing.

Marketing

We advise on all aspects on marketing law, such as price marketing, competitions and gifts in marketing, risk of misleading marketing and the document requirements as well as on subscription agreements, on language requirements and on the spam rules. We have special focus on environmental marketing and use of ethical claims in the marketing as well as on hidden marketing, a.o. in connection with influencer marketing.

E-Trade

We assist e-traders on a.o. sales promotions, loyalty programs, terms of sale and delivery, collection and use of data for behavioural targeting, use of cookies and use of means of payment. We also advise on use of social media, news letters and other communication with existing and potential customers, and we advise enterprises on how to conduct cross-border e-commerce.

Protection of Rights

We advise companies on domain names and trade names, e.g. on the illegal copying of the companies’ domain names or trade names, and we represent companies in domain name infringement. We also assist in case of copyright infringement in connection with the illegal copying of enterprises’ website content and images or infringement of trademarks or other protected rights.

Consumer Legislation

Danish consumer legislation contains many consumer protection rules, e.g. rules on information requirements, right of cancellation, returning of goods etc. We advise on how best to structure a website, terms of sale and delivery and buying processes to ensure compliance with the rules and to avoid misunderstandings and surprises in relation to the companies’ customers.