DLA Piper has advised the owners of Proshop on its sale to Salling Group
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05 Oct 2026
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Founded in 1995 as a startup selling electronics from a basement, Proshop has grown into a business operating across eight countries and shipping more than four million packages each year. We are very proud to have been advising Proshop and its owners for more than a decade and and thrilled to see the company embark on the next chapter of its impressive journey with Salling Group.
The transaction is subject to approval by the European Commission.
The core transaction team from DLA was Martin Chr. Kruhl, Michael Klöcker, Søren Dejnbjerg Jensen, Thomas Hagelskjær, Rasmus Petersen, Anja Bülow Jensen, Britt Chielens and Sanela Lulic.
Read more about the transaction here.